PUREOLOGY

Strength Cure Blonde Sulfate-free Purple Shampoo In White

A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottle

Keep yellow tones out of sight with the Pureology Strength Cure Blonde Shampoo; a multi-benefit toning shampoo that helps keep your blonde looking icy-cool and ashy with violet pigments (from Purple Orchids) to correct and neutralise brassy hues. The purple shampoo creates a rich lather, enveloping your hair in a foamy cloud that smells heavenly, thanks to Pureology’s signature aromatherapy blend of Pear, Rose and Sandalwood. The formula’s star ingredients are Keravis™, a multifaceted protein based complex that helps reinforced damaged hair, and antioxidant-rich Astaxanthin to fend off colour-depleting environmental aggressors to ensure rich colour and shine. The Zerosulfate® formula (enriched with a special blend of Corn, Coconut and Sugar) gently cleanses your scalp and hair without stripping colour, lifting away daily impurities and excess oils from the roots. The haircare brand’s patented Antifade Complex® helps preserve the intensity and vibrancy of your colour with Sunflower Seed, a UV filter and Vitamin E, an antioxidant that fends off colour-depleting environmental aggressors. This colour-correcting shampoo will feel leave your hair feeling refreshed, looking luminous and smelling heavenly. Free from parabens and mineral oil. Vegan formula.

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood. Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. **Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Benefits Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color ZeroSulfate®, 100% Vegan Formula Aromatherapy blend of Pear, Rose, and Sandalwood Don’t forget the Liter Pump for easy dispensing of shampoo and conditioner in liter size. Deep purple shampoo that tones down brassiness and strengthens damaged hair. | Pureology Strength Cure Blonde Sulfate-Free Purple Shampoo, Size 1L/33.8 fl oz