I don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. That’s why I founded ME+EM in 2009. There are no compromises to be made here. We call this ‘Intelligent style’ because of the great deal of thought that goes into each and every piece to ensure it is flattering and functional, with wear-forever appeal. We refer to this as ‘The Three F’s’ and they are the pillars of ME+EM. If a piece doesn’t tick off all three, we don’t make it. The secret to ME+EM is what we don’t have: middlemen. I’m obsessed with quality and in order to offer the highest standard at an accessible price, we handle everything ourselves, in-house. No third parties mean no unnecessary mark-ups. It’s the very simple reason why we no longer have to choose between luxury and cost. I’m proud to say that ME+EM was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear. So, that’s ME+EM: intelligent style for intelligent women, now and forever.